Employer branding today is polished, curated, and everywhere. But when employer branding oversells and underdelivers, it creates a costly disconnect—the employee experience gap. The issue isn’t ambition; it’s misalignment. Companies invest heavily in portraying a progressive culture, flexible policies, and high-growth opportunities. Yet, once inside, employees often encounter rigid hierarchies, unclear roles, or stagnant learning curves. This employee experience gap doesn’t just impact...

India hosts over 1,700 GCCs and counting. But quantity is not the same as capability — and most organisations haven't stopped to ask the difference. The India GCC growth story is compelling on paper: global multinationals scaling R&D, analytics, and product teams across Bengaluru, Hyderabad, and Pune. Yet beneath the headline numbers, a harder question lingers — are these centres genuinely being built for GCC capability building, or are they sophisticated arbitrage plays dressed up in...