top of page
Knowledge  Center | Posterity Consulting

HOME / Insights


Navigating Gig Economy: A Survival Guide for Gig Workers

Updated: Jul 8

GIG economy

The term "gig economy" describes a labour market where occupations are temporary and flexible, frequently made possible by technology or digital platforms. Rather than being employed in traditional, full-time roles, workers in the gig economy—often referred to as "gig workers" or "independent contractors"—perform activities or jobs on a temporary or freelance basis.

Is ‘Gig’ the future?

  • The NITI Aayog 2022 report on the gig economy states that the gig workforce has the potential to increase to 2.35 crore by 2030

  • Gig hiring is predicted to rise from 8 percent in 2022 to 9 percent on average of all hiring for the workforce in 2023

  • The key sectors contributing to gig workforce hiring will be automotive, engineering & manufacturing, GIC, and IT

Major Pros from employee and employers’ perspective:



Access to wide range of talent

Having the option to do multiple jobs

Employers can access a global pool of specialized skills

Option of working remotely leading to flexibility

Major Cons from employee and employers’ perspective:



Having limited control over gig workers compared to traditional employees

Employees have to make themselves available any time gigs come up, regardless of their other needs

Lack of continuity and stability in the workforce

Face irregular income streams as earnings depend on the availability of gigs and market demand

What are its Implications?

  • Flexibility and Autonomy:

    • Positive Implication: There is more control and flexibility over their work schedules, which enables them to manage their personal and professional lives.

    • Negative Implication: Flexibility can lead to unpredictable income, lack of job security, and challenges in the long-term

  • Labor Market Evolution:

    • Positive Implication: Leads to a dynamic and evolving labour market, offering diverse opportunities for individuals with various skills and expertise.

    • Negative Implication: Traditional jobs may face challenges, leading to potential job insecurity.

  • Innovation and Entrepreneurship:

    • Positive Implication: Fosters entrepreneurship, allowing individuals to start their own businesses, showcase their skills etc.

    • Negative Implication: May lack the support, resources, and stability that traditional entrepreneurs enjoy, limiting their growth potential.

  • Income Inequality:

    • Positive Implication: Gig work can provide income opportunities for those who might face barriers to traditional employment, leading to economic inclusivity.

    • Negative Implication: Income disparities may widen, with some gig workers facing lower wages and a lack of benefits

  • Training and Skill Development:

    • Positive Implication: Gig workers can have the opportunity to diversify their skill sets and gain experience in diverse industries.

    • Negative Implication: Limited access to employer-sponsored training which may hinder long-term career

How can gig workers survive in this economy?

In the dynamic realm of the gig economy, thriving in economic shifts necessitates adaptability, resilience, and strategic foresight. Here are essential strategies for gig workers to navigate the current challenges:

  • Broaden Income Streams: It is essential for gig workers to diversify income streams offering a wide variety of services, maintaining direct client relationships can also help with the risk of a non- steady income. Replying on one platform/ client could lead to risks pertaining to fluctuations in demand and policy changes.

  • Stay Agile and Informed: It is imperative to maintain flexibility in response to dynamic conditions- evolving consumer preferences, disruptive economies/ technologies which would empower gig workers to swiftly capitalise on new opportunities.

  • Emphasis on Unique Value: In the world of cut-throat competition, a distinct USP/ value proposition can set gig workers apart from the herd. Showcasing excellence in their experiences, proven track record of delivery would attract clients to pay a premium for their services.

  • Prioritizing Financial Management: Financial planning is extremely important for gig workers due to income variability establishing a budget, tracking expenses and funds for emergencies/ retirement would lead to peace of mind during tough periods.

  • Maintaining Client Relationships: Building strong connections with clients, collaborators, and other gig workers fosters a supportive network which can offer referrals, collaboration opportunities, and emotional support.

  • Cultivate Resilience: The gig economy is unpredictable and comes with its own challenges, maintaining a resilient mindset is key to overcoming obstacles by celebrating achievements, learning lessons from setbacks, perseverance towards goals.


In conclusion, the gig economy presents a multifaceted landscape with both positive and negative implications for individuals, employers, and society at large. It is becoming increasingly important to strike a balance between stability and flexibility as the gig economy continues to change the nature of work. The ramifications are extensive, impacting not just how people approach their professions but also how companies run and how societies set up their support networks. Policymakers, companies, and employees must work together to navigate these developments to maximise the benefits of the gig economy while appropriately tackling its drawbacks.

13 views0 comments


bottom of page