Insights

Employer branding today is polished, curated, and everywhere. But when employer branding oversells and underdelivers, it creates a costly disconnect—the employee experience gap. The issue isn’t ambition; it’s misalignment. Companies invest heavily in portraying a progressive culture, flexible policies, and high-growth opportunities. Yet, once inside, employees often encounter rigid hierarchies, unclear roles, or stagnant learning curves. This employee experience gap doesn’t j

India hosts over 1,700 GCCs and counting. But quantity is not the same as capability — and most organisations haven't stopped to ask the difference. The India GCC growth story is compelling on paper: global multinationals scaling R&D, analytics, and product teams across Bengaluru, Hyderabad, and Pune. Yet beneath the headline numbers, a harder question lingers — are these centres genuinely being built for GCC capability building, or are they sophisticated arbitrage plays dres